article : How to Creating Information Products

by: Robert J Kennedy

Information products are amongst the most popular items to sell online. Not only are they relatively easy to produce, they are also easy to market.

Maybe you've thought of writing and selling an ebook, but you abandoned the idea because you were unsure of your writing skills. Well, the great thing about selling information products is that you don't have to write them yourself.

Here are a few of your options.

Resale Rights (RR)

Not everyone has the time, skill, or inclination to write an ebook. And that's where resale rights come in.

With resale rights, someone else creates the information product, and you pay them for the right to sell it, and keep the profits you generate.

With some information products, all you have to do to receive resale rights is purchase the product. With others, you are given the opportunity to buy the resale rights after you’ve made your initial purchase. If you buy resale rights, you can set up a sales page on your own domain and begin promoting and selling the product as if you'd created it yourself.

Remember, other people will have resale rights to the same information product, so you might have a little competition. Also, with resale rights, you cannot give or sell anyone else the rights to sell the information product. To do that, you need master resale rights.

Master Resale Rights (MRR)

Master resale rights are like resale rights, but you can sell the right to sell the information product to other people.

Master resale rights open the door to greater profits. While you can sell an ebook you have resale rights to for $15, having master resale rights means you can sell the resale or master resale right to that information product for $50, or $100, or even more.

Private Label Rights (or PLR)

When you purchase private label rights, there are few limitations on what you can do with the information product you've purchased. You can put your name on the ebook as the author. Or you can break it down into a series of short articles, short reports, or auto responder ecourses. And if you buy a pack of PLR articles on the same topic, you can compile them into an ebook.

Hiring a Ghostwriter

The only real drawback to using resale rights is that a lot of other people will have purchased the same rights. So your information product won't be one hundred percent unique.

If you want an information product that is entirely unique, but don't want to write it yourself, you can always hire a ghostwriter to write it for you.

While a ghostwriter might create the information product, your name will be on it as the author, and you will be the only one who has the right to sell it unless you sell the resale rights or master resale rights to someone else.

Selling ebooks is one of the best ways to make money online. And, thanks to resale rights and ghostwriters, you don't have to be a writer yourself to make money selling information products on the Internet.